August 02, 2024

Businesses Can’t Ignore Consumers’ High Data Protection Expectations

Consumers are more likely to purchase from a company that takes data and information protection seriously; 91% confirmed this in a recent Shred-it® survey. But only 20% trust that companies will protect their personal data. Despite this, only 33% of businesses say they’re ‘extremely proactive’ about data protection. The say-do gap in data protection practices will only further erode consumers’ trust.

Consumer Demand and the Challenge of Data and Information Protection Necessitates a Call for Help

• We found that 77% of consumers believe that companies should compensate them if their information is compromised.
• And 81% of consumers would be much less likely to purchase froma company that experienced a data breach.
• Finally, 86% of businesses say data protection is a top priority, but most aren’t applying proactive approaches

Consumers’ Biggest Personal Information Concerns

• Over 55% worry that hackers will compromise sensitive information collected by businesses.
• Over 50% worry that their personal information can be used for identity theft.

Learn more about how Shred-it® can help you protect your customers’ data.